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Searching For The Key? (Weekend Newsletter)
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Weekend Newsletter
August 23, 2008

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      Searching for the Key


            
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  • Searching for the Key -- By: Bill Kraft
    Copyright 2008, Makin' Hay, Inc., All Rights Reserved
    Bill Kraft
    Bill Kraft
    Editor

    Over the course of my trading career I have met a lot of people who were trading or trying to trade. I met them at seminars I took, in trading groups, at seminars I gave, and at events where I have spoken. If we are to believe the statistics, most of them were doomed to fail. From the perspective of an outsider watching it is pretty easy to identify the ones who probably just won't succeed. I have seen the same mistakes made over and over by the same individual and by many different people. Instead of giving themselves an edge to succeed, they set themselves up for failure. I was reminded of some of the mistakes by someone who is doing it right. An old friend and partner called me today to tell me he was retired, had read my book, and wanted to trade. He asked for other study suggestions and said he was "chomping at the bit" after reading my book and another. At this point, my friend already has parted company with many who will fail as traders. He said he really wanted to start right away but knew he had just enough knowledge to be danger to himself. How right he is. He sees the potential, but, even more importantly understands the risk.

    Impatience is definitely an enemy of the successful trader. I can't tell you how many times I have witnessed people who were exposed to a strategy new to them begin trading it right away with real money. Most often they only understand the bare bones of the strategy, if that, and have no idea how to adjust a trade or when adjustment might be necessary. In many instances if asked what do they have at risk in a position they are unable to answer. They are just charging forward seeing only the "up" side until the down side jumps up and bites them.

    Another common problem is the hunt for the secret strategy or for the automatic software that guarantees success. One fellow told me you couldn't earn big profits with the strategies in "Trade Your Way to Wealth" and complained that I didn't give away any secrets. Absolute nonsense. Of the many strategies discussed were things like buying stock and shorting stock along with many option strategies including buying LEAPS calls. Of course one can earn big profits with those strategies and many undoubtedly have. And, yes, there is no hidden secret. The secret is in the open. Know the strategy, know the risk, formulate a plan including an exit strategy and follow the plan, exercise sound money management, trade with discipline-- that's about it.

    Most trading strategies are relatively well-known, and will lead to success if used properly by a knowledgeable, disciplined trader. Almost none will work for the trader who is not intimately familiar with the strategy or who permits his emotions to make his trading decisions.

    Another common characteristic is the search for the perfect system or the perfect software. No one, absolutely no one, can know the future. How can anyone say that any system of trading the markets is going to be infallible? What will be the state of the world in 3 years? or in 5 years? Won't what happens in the world affect the markets? Will the U.S. be at war? If so, with whom? What will the capital gains tax structure be? What will have happened with inflation? We can speculate on those things all day long, but we can't know until we get there. No software or system can predict the unpredictable. Those who create and sell systems and software know that they cannot predict with certainty. That's why they can never and will never guarantee your success using the software. When the well-funded software developer is willing to guarantee your capital when using his system, it might be time to buy. Meanwhile, examine them with a careful eye. I don't mean that many systems and a great deal of software aren't helpful. Some definitely are; they are just not the panacea the eager trader seeks.

    Though many of us understand that the future is unpredictable, we still try to trade by prediction. Some will advocate buying a stock because it has great fundamentals and, therefore, it "must go up." Over time they may be right (maybe not?). The question is when. Simply because a company is great doesn't mean that it's stock price will go up. GE is a great company in my estimation. In 2000 it traded at a split adjusted price around $60. Today it is trading at less than half that. Any prediction that GE will hit $70 may have to wait. Several months ago, a subscriber suggested that the only way to go was to buy and hold. He used his family's holdings in Citigroup (C) as an example. In 2000 Citigroup stock was trading in the low $50's. In mid-2007 it was trading in the low $50's. Today it closed at $17.49. Well, some say, of course it dropped, that is because of the credit crisis. That is the fundamental reason, but as of about the middle of 2007 it was at least unpredicted if not unpredictable. I am unwilling to sit through the drops from $50 to $18 if I can avoid it so rather than trying to predict, I try to let the market movement take me out and put me in.

    One last problem for this article that I have seen with unsuccessful traders is that they see a trade but don't make it because they are waiting for confirmation. I'm not against confirmation, but I have seen situations where the delay in entry causes the trader to miss the trade or much of it, or, even worse, puts the entry far from an exit in the event the play goes the wrong way thereby increasing risk rather than reducing it by awaiting more confirmation.

    Down the road, we'll look at some other issues and, hopefully, some ways traders can make themselves aware that they are setting themselves up for the fall.

    Good Trading!
    Bill Kraft


  • Success Trading Group -- by the Success Trading Group Team

    Our Success Trading service delivers quality trading ideas for the elite investor that has the financial wherewithal and market nimbleness to profit on small moves in a stock's price. Become a member and you will be provided with email and/or PDA alerts intended to provide you with the opportunity to make many, many profitable trades.

    Here is a play from the Success Trading Group:

    Total SA (TOT)
    Our Success Trading Group closed another winning trade this week. We opened and closed a position in Total SA (Ticker: TOT) in a matter of 4 hours for a very quick trading gain. We are watching a lot of stocks for entry points next week, including LRY, USB, and HR.

    Have a great weekend and we'll trade next week.
    Success Trading Group Team


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  • Option Trader -- by Bill Kraft

    Our Option Trading Service is for conservative traders that understand leverage principles and enjoy the challenge of options trading. We focus on powerful option trading strategies that place volatility and momentum in your favor. And we pride ourselves on always minimizing our losses!

    The Option Trader service utilizes standard trading in Puts and Calls as well as strategies using Leaps, Straddles, Credit Spreads, Calendar Spreads, and Naked Puts. But no matter how sophisticated a strategy may be, we ALWAYS know our downside potential on every trade.

    Here's a look at a trade Bill is currently working on:

    FedEx Corporation (FDX)
    Though FedEx is somewhat of a bet on oil prices, as we head toward the holidays, the stock has begun an uptrend. It is currently dealing with a resistance in the $82.50 area, but if it can hold above that level, I may consider an investment in some in the money LEAPS calls. The Jan 2010 70s are trading around $22.

    Good Trading!
    Bill Kraft


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  • Trend Trader -- by Bill Kraft

    Trend trading as we try to practice it is a form of momentum trading. We prefer to try to capture profit out of the middle of the trend rather than try to catch reversal at bottoms and tops.

    Here's a look at a trade Bill is currently working on:

    Abercrombie & Fitch Co. (ANF)
    After dropping around $30 since last year, ANF has established a double bottom just above $50. It looks like it could be ready to begin a reversal and trend up. While I am not ready to jump, it does bear watching for a potential entry.

    Good Trading!
    Bill Kraft


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  • $10 Trader -- by Bill Kraft

    We really enjoy trading stocks that are $10 and under. Often they provide the chance to enjoy high percentage gains and, of course, at worst, the risk is limited to what we paid for the stock.

    Here's a look at a trade Bill is currently working on:

    BIDZ.com, Inc. (BIDZ)
    I recently sold some naked puts (a bullish strategy) on BIDZ in the Option Trader. The stock is coming off a multiple support bottom and the company is engaged in a share buy back program. It looks as though BIDZ may be getting ready to move up. There is a trend resistance currently just below $11.

    Good Trading!
    Bill Kraft


    Try our Under $10 Trader Real-Time Alert Service!




  • Dividend Investor -- by the Dividend Investor Team

    Our Dividend Investor service focuses solely on the "best of the best" dividend paying stocks. We attempt to buy these stocks for their powerful dividend producing income; and we will also buy these with a purpose to make capital gains as the stock increases in value. Our Dividend Investor service is a perfect fit for an IRA account.

    Here is a play from the Dividend Investor Team:

    General Electric Co. (GE)
    Our Dividend Investor members opened a new position in GE this week at $28.80. We believe GE is still priced for new entries.

    Have a great weekend and we'll trade next week.
    Dividend Investor Team

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